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The Paradox of Choice And The Imminence of The Antiblog

Monday, February 19th, 2007


From time to time there is a book that I read, or a talk that I hear which feels so right that I keep nodding and saying “yes, yes, yes”… until it hurts my neck.

The talk by prof. Barry Schwartz, on his latest book “The Paradox of Choice: Why More is Less”, available in the Google Talk series, is just one such case. The talk argues that, too many choices are bad because they can make you not take any action, or even if you do choose, you’ll be less satisfied with your choice. I will not even try to summarize the arguments and studies he talks about here here because the talk is much too good to be spoiled (and I think it deserves/must to be seen).

Actuallly, I always thought that there are too many blogs that want our attention. And the sad thing is that our time is mighty limited. It would be nice if every blogger would be responsible and would post things seldomly such that it does not request too much time of his readers (actually, some of the blogs that I appreciate the most are exactly this kind of rare material, which when it appears, I know it must be important. I bet if I am not the only one with has such an atitude…)

And this is where the concept of the AntiBlog comes into the picture. There are too many blogs that tell you about cool things to see, cool places to be, cool things to do (alas, exactly as this very one that you are reading!). I think there is need for people to start antiblogging, which is, to tell you which things you should not see and which things you should not download, and which places you’d better not visit. That, I think, will be the begining of a new age in the blogosphere :)

Ah, but I trust I made myself obscure.